As the market is growing exponentially, your competitors are also increasing in number every single day. A strong marketing game is essential to standing out and attracting more customers to your business. An essential marketing asset is signage.
Business signage lets people know about your brand presence in a particular place and your exclusive services in just one look. It is a summarized advertisement of your entire business. Thus, ensuring that you have top-notch visual branding technology is vital. And for that, nothing is more suitable than an illuminated display.
For years, companies relied on electric neon signs for illuminated advertising. Today's world has switched to a more sustainable and cost-effective alternative. Modern-day illuminated signage is made using Light Emitting Diodes, commonly known as LEDs. These offer a vast range of benefits and uses, making them a practical advertising strategy.
Advantages of LED
From being handy, accessible, and convenient to saving money and power, LED offers numerous advantages. Whether you're looking for high-end technology or need low-budget yet quality results, LED signs are the solution.
High efficiency also makes them a budget-friendly option that offers all-around convenience with easy installation techniques.
Low Energy Consumption
LED signs are energy-efficient, consuming 75% less energy than traditional neon signs. They do not overheat like other bulbs, providing more light than heat.
Another critical feature making LED signs an efficient alternative is their long lifespan. A high-quality LED bulb has the potential to last for 100,000 hours, whereas its competitors only last a few thousand hours. Moreover, LED signs easily retain their original brightness with proper care.
Your products and services are unique; your advertising also needs to be. LED is the best choice to bring versatility to your marketing display as it comes with a range of variations. Some of them are:
Light Customization: From white, red, and green to even RGB combinations, you can choose any color under the sun. Literally, LEDs are still extremely legible in daylight.
Text Customization: You also get the option to personalize text while making your brand's sign. There is no standard stencil giving you the freedom to be creative while curating your signage. You can choose your own font, style, size, language, etc.
LEDs are an ecologically conscious alternative compared to other incandescent bulbs. There is no mercury in LED lights and they do not waste gases or release excessive UV rays like others. The low heat output makes them sustainable and eco-friendly.
Neon lights are hefty and bulky. They need extra space as the glass tubes have to hold the neon gas. LED lights do not include this demand. They don't have tubes, are lightweight, and are thinner in size, which makes them easy to carry and place.
LED signs require limited maintenance and can run for years untouched. There is no tube, so they are more durable. They are easy to clean and are okay in any weather condition.
Attractive and Appealing
The most important advantage of LED display is their eye-catching and appealing look. There's no flickering or buzzing, just pure, bright, beautiful light. LED signs are brighter and more visible than traditional signs, making them easy to find and read from a distance.
LED's combination of durability and energy efficiency makes it a budget-friendly marketing option.
Mark of Prestige
LED signage can also make your brand appear superior. Crafted illumination with tasteful lighting can elevate a brand’s image.
In such an intensely competitive market, it is always a good idea to frame your marketing strategies in a way that makes your brand appear distinct. LED illumination offers features that can not only make you create a unique impression but also give your brand a sophisticated image.
LED lights can be applied to many advertising displays to enhance their appearance and quality. LED signs are often used to display information about a brand name, services, location, etc. You can utilize the benefits of LEDs in several different forms of advertising options to reach out to the maximum number of people:
Lighted Channel Letters
These are similar to cabinet signs as they are also visible all through the day and night. LED lights illuminate each letter brightly, giving off light from the front or back of the letter. You can customize them to your preferences to get the best results.
Digital LED Display
One of the most common uses of LED lights is in digital displays. LED signs can be used to display real-time information, such as traffic updates and weather forecasts. There are various customization options, such as moving animation, colors, and graphics, available to make it more impressive. You can also choose different resolutions if required.
The unique and creative monument signs are especially preferred by businesses as they appear more professional and artistic. These are also customizable to your personal preference. Using LEDs makes them more attractive, as people can easily see the monument signs on streets or roads.
Pylon and Wall Signage
Pylon is another name given to the ‘freestanding signs’ that businesses use to display their branding outside their building. You can use LED lights to display special ads, discounts, or any other message. Wall signs are the cabinets or box signs that display the business name 24/7.
What Are You Waiting For?
When thinking about displaying a new brand advertisement or revamping an old company, LED displays are the most reasonable option. The unique features of LED lights are the best way to create a remarkable brand impression. They help you captivate people while saving money on maintenance and electricity.
LED illuminated signage is a feasible investment choice that offers excellent benefits for years to come. A perfectly bright, legible, and durable LED sign will help you shine all day and night. It also creates a classy brand impression by making your business' unique look stand out.
Call LQ Signs today to begin the process of introducing LEDs into your marketing mix. Our seemingly unlimited customization features will enable you to put your own stamp on your sign's design. Signage is your brand's first impression. Don’t compromise on it; announce your presence in a way that creates the best impression on your target audience.