5 Tips to Outdoor LED Sign Success

As an increasing number of businesses adopt digital signage kiosks and displays to communicate every little thing from traffic information to restaurant menu, it has become of importance for digital signage companies to provide solutions that are carefully matched to the exact area where they will be deployed.

On the surface, when it comes to making an outdoor, LED digital-signage solution for a client, there are a couple of distinctions when compared with an indoor solution.

These few distinctions are palpable and in some cases subtle, but we need to pay attention to these important distinctions that can identify whether an outdoor LED installation is a success or nothing but a failure.

Below is a list of the primary points to take into consideration when offering an outdoor LED digital signage solution to a customer:


Brightness is most likely the most important variable to take into consideration when selecting an LED display for an outdoor digital signage project. A close number two -- is contrast. Selecting high-brightness, high-contrast displays are very important if they are to be exposed to direct sunlight.

Even when installed under an awning or other protective enclosures, most monitors will certainly not be bright enough to operate in direct sunlight, unless they have a brightness rating of about 2,000 nits or higher. A nit is an additional means of gauging brightness output.


An additional factor to consider is whether the LED digital signage display is going to be interactive or not. Some people don't know it but LED displays exposed to long periods of direct sunlight exposure might gradually get way too hot to be effective as an interactive touch display screen.

The service provider may intend to suggest that interactive LED monitors mounted in areas with direct sunlight be positioned under a high-quality awning or moved to a place that doesn't get direct sunlight. Newer LED displays are also being made with vandal-resistant safety cover, a very crucial factor to consider in high-traffic or metropolitan areas.


As a whole, pro AV hardwares do not typically like to run in high humidity conditions. Likewise, spec sheets supplied with the system will suggest ideal operating ranges. 

Ideally, service providers need to specify LED panels that can operate within the range of 70 to 77 degrees Fahrenheit and relative humidity within the range of 35 to 65 percent. Anything higher in terms of moisture level could lead to the device malfunctioning.

The IP (Ingress Protection) rating measures the water resistance and protection against solid objects. It also explains exactly how to protect the screen when subjected to various substances and conditions. Ask for high IP rankings for both solid object intrusion and moisture.


When LED monitor specifications, take into account just how rugged the system is. For instance, monitors developed especially for indoor applications ought to not be jury-rigged to perform under extreme conditions. Installers that try such a strategy risk losing clients when the digital signage fails for the reason of cost-cutting.

It's always best to specify an LED display that was created and designed exclusively for use under extreme outdoor conditions, and the price of such innovation needs to constantly be clearly built into your client's budget. Try to choose display screens with protective glass optically bound to the LED screen surface, therefore getting rid of any air cavity that can invite condensation.


The current LED technology offers a vast array of screens with the ability to operate under the most extreme conditions.

You should seek an outdoor-rated LED display screen which has an operating variety of -40 to 122 degrees Fahrenheit and, much better still, within an environmental enclosure to keep out dust and other fine particles that can disrupt the display's operation. 

If you need help, don't hesitate to call the experts at Lightning Quick Signs at 228-467-1718 .