Before we can discuss the benefits of channel letters signs, it is important to understand what they look like and how these signs are made. Channel letter signs look different from other types of signage, as each letter is its own sign unless they are attached to a raceway.
Every letter is three-dimensional and therefore must be extruded from the mounting surface. The letter's size, font, and other elements determine the character depth. These types of signs can be found at shops and plazas.
Because there are so many options for transforming channel letters, you can make them into anything that you envision. One of the advantages of channel signs is you can pick the size, color, style, and shape. You will only be limited by the laws, regulations, and zoning codes.
Different types of illumination
It shouldn't be surprising that channel letters can have different lighting options ( We live in a world with hundreds of signage options anyway). Channel letters can be illuminated in the morning or at night. However, those who desire visibility all day, regardless of weather, should look into the many types of channel letters available.
* Front-Lit Channel Letters - The standard design is made with an acrylic front that can be colored or clear, along with aluminum returns and backing.
* Reverse Lit Channel Letters - Also called "halo lit" and "backlit", these are the opposite of front-lit. The front face of the letter is aluminum and the back is clear acrylic or plastic. This allows light to shine off the back and creates a glow between letters.
* Open face Channel Letters - Another popular type is open face. It allows the face to be exposed so that any neon tubing or bulbs can be seen inside. In many areas, however, these channel letters are prohibited by local light laws.
You can also have a combination of specialty letter that combines elements from these three types to create the look you desire.
Indoors & Outdoors
You can order indoor and outdoor variations of channel letters, as they can be lit or unlit. For businesses, channel letters make eye-catching signs. This helps to keep a consistent brand image and translates into brand recognition.
Recognition of Brand
If you want to save money on marketing, channel lettering can be a great way of communicating your brand name or image. There are many customization options that allow you to choose the fonts or logo combination that will be seen by thousands of people each day. Consistency in your branding, including your signage, web presence, and brochures can improve your brand's reputation and make you look more professional.
Durability and Longevity
Aluminum and acrylic are strong materials that can withstand any weather. Aluminum, for example, is extremely resistant to high winds, extreme heat, and ice. Aluminum, acrylic, and polycarbonate are also affordable and require minimal maintenance. It is unlikely that you will need to repair it.
Two reasons businesses choose channel letter signs to decorate their stores are: First, signage can be required by law. Second, channel letters are beautiful and professional. Potential customers and clients will begin to recognize the name of your company when it is displayed in stylized lights.
Signage is crucial for brand recognition. If you combine high-visibility LED lights with a sophisticated or modern design, it is easy to make a first impression. The channel lettering is an efficient and effective marketing tool that will continue to attract interest long after it has been purchased.
We can't forget to mention that channel letters are green. This is the sign you need if you're trying to go green or uphold eco standards. It is very affordable to maintain channel letter signage after it has been installed. Although you might need to inspect for weathering every once in a while these signs are made to last.
LED bulbs also have higher energy efficiency. LED lights can last 5 years or more depending on the rating of the bulb and how often they are used.
You should now be aware of the advantages of channel signs and how they are an excellent way to market and promote your business. There are many options available, so no matter what your budget is, channel letters can be used on the outside or inside of your storefront.
Aside from the advantages of channel signs, are you looking for more information about channel letter signs, or have questions? Contact the experts at Lightning Quick Signs online or call us at 228-467-1718.