Nearly 76% of American consumers said they entered a store they’ve never visited because of a sign in a survey. That doesn’t mean any sign will catch your ideal customer’s attention.

You’ll need a custom sign to make a lasting impression. But how are these signs made?

As you make your way through this guide, you’ll find what steps go into custom sign manufacturing.

Consultation

A sign manufacturer will need to know your needs. They’ll need to know information like:

Logo (or idea): if you already have a logo, present that, along with your brand’s colors, to them. If not, they will help you create a memorable logo.

What your business does: tell them what your company does. Doing so will help the manufacturer decide what tone your sign should convey. Here’s an example. Small businesses may have a more creative yet professional sign.

Whereas a brokerage would have a minimal design.

Where you’ll place your sign: indoor versus outdoor; the choice will help them choose suitable materials. If you have an outdoor sign, you’ll need weather-resistant material. However, with indoor signs, you have more flexibility.

Location: one of the most critical factors. Knowing where your business sits helps a sign manufacturer know what types of sign to use. If you’re trying to stand out in a plaza filled with other businesses, then they may recommend channel letter signs.

Some factors include local laws and weather conditions.

With this knowledge, your sign manufacturer can begin designing your sign.

Sign Design

From there, the manufacturer will take charge. They’ll first create design concepts. Once finished, they will present you with the designs they have in mind. It’s up to you whether you want to move forward or for them to make adjustments.

The next step includes making mock-ups of your sign. Some companies will offer digital mock-ups to show you what your sign would look like on your building once finished.

Once you approve of their mock-ups, designers will implement your feedback and make adjustments. And as you approve of these adjustments, they can move forward.

Manufacturing

Each sign manufacturers offer has different means to produce them. Throughout this section, we’ll cover what goes into making each of these custom signs.

Monument Signs

You’ll want monument signs if your business isn’t along a road. For instance, if your building hides behind a massive parking lot, a monument sign will help attract passing drivers.

These signs offer a lot of flexibility. First, there are the materials. Foamcore, wood, stone, metal, plastic, and more. Then you can choose from varying finishes, reflective elements, and whether you want them illuminated.

Because of these features, you have more room for creativity. Without sacrificing your budget.

Channel Letters

These signs consist of individual characters. Sign manufacturers will produce each character separately. However, there are different channel letter signs you can choose:

• Back- and face-lit (dual-lit): combine back-lit and front-lit characters’ features
• Halo-lit: these signs have polycarbonate backing, aluminum returns, and metal faces
• Face-lit: these letters have acrylic faces, LED illumination, and aluminum returns

You’ll usually find these on storefronts.

Installation

Now that the sign company has finished your sign, it’s time to install it. By now, you should have looked into zoning laws and dealt with all of the legalities surrounding them. Some sign manufacturers may help you with this.

Also, the installers should have surveyed your building by now to develop an installation plan. Once everything’s ready, they’ll use updated machinery to install your sign.

Are you looking for a custom sign manufacturer in the Mississippi Gulf area? Choose one that has been around for over 10 years. Contact us today and get a free quote.