7 Reasons to Get a Digital LED Display for Businesses in Hattiesburg


Digital signage is huge! It’s such an incredibly powerful marketing tool that it gets 71 percent more attention than online ads. It is so phenomenal that it’s current market size stands at a whopping $4.7 billion, and it’s expected to register a CAGR of a staggering 6.4 percent by 2027. A digital LED display is an extremely versatile tool, and if your business in Hattiesburg has been capitalizing on it, it’s about time.

This creates a need for your business to find creative and unique ways to advertise and capture customer’s attention. The question is, how can your business advertise effectively in a digital, super competitive world? Three words:  Digital LED display.

In this post, we’ll explore seven of the most important reasons why your business can benefit from digital LED display and why you need to start using it, like yesterday!

1. Digital LED Displays Are Visually Captivating

One of the best things about having a digital LED display is the fact that it’s dynamic, bright, vivid, and comes with incredible attention-grabbing abilities. With the advancement in technology, most digital signage displays come with high resolutions that capture and hold attention. Whether you have indoor and outdoor displays, you’ll attract customers indoors, and passerby attention outdoors, which is a win-win situation.

While any kind of display, such as traditional signs, billboards, and product displays, may attract attention, digital LED displays leverage motion. They capture a surprising 400 percent more attention compared to static signs. If manipulated effectively, your digital LED display will not only attract attention but influence your call-to-action as well.

2. They Are Super Engaging

If there’s one reason you should get a digital LED display for your Hattiesburg business, it’s because it’s going to engage your customers in more ways than you can imagine. Engages shoppers are more likely to become buying customers. The trick here is to use the display to provide information that makes the customers feel comfortable enough to make purchases.

Gone are the days when choppers had to wait until attendants asked if they need help. People are an impatient lot, and if you fail to engage them immediately, they tend to look for other solutions. A digital LED display can help you offer customers self-service, which will effectively affect your sales.

3. You Can Customize Content

Apart from being captivating and engaging, with a digital LED display, you can customize content to your liking. Unlike traditional forms of advertising like signs, banners, and billboards, you can change the content on your digital LED display at a moment's notice and make it whatever you want.

These displays can host videos, images, animations, seasonal specials, text overalls, etcetera. Do you need to hire help to make these changes? Absolutely not!

You can upload content and make changes anytime from a USB stick, from the cloud, or via WiFi. If you have stores in different locations, you can customize all the displays in those locations to display the same messages, sales offers, or promotions, which is incredible for your brand experience. Can you imagine being able to display one message today and another tomorrow with zero costs?

Even better, you can change the messages automatically and change the messages throughout the day, without lifting a finger. An unexpected change in direction can solicit certain responses. Use your digital LED display to invoke those responses and get more customers.

4. Great Recall and Retention Rates

One of the most significant goals of advertisements is to make customers take action. Place orders and make purchases, right? Or some other call-to-action.

However, sometimes the goal is to inform customers about upcoming sales, in-store offers, sales, promotions, and the like. When you use the digital LED display and utilize video, you’re more likely to experience a higher recall than you would with static ads. According to statistics, about 83 percent of people recall an ad they say over the past 30 days, 65 percent recalled two, while over 40 percent recalled three, which is incredible.

5. Low Perceived Waiting Times

People don’t like waiting in line, and for most, a long queue is enough reason to leave. Over 60 percent of shoppers feel that long lines are the most frustrating part of shopping. For this reason, most businesses have adapted to numerous points of sales and self-checkout, which serve to keep customers from leaving.

That said, there is only so much you can do, and sometimes you may not be able to beat those long queues. What to do? Occupied time feels shorter compared to unoccupied time, which means it’ll be easier for people to wait in line if they’re engaged.

A digital LED display will engage your customers and keep them occupied while the line moves. It’ll be over before they realize it’s their turn, which will minimize the chances of leaving your store irritated.

6. Analytics

Most of the benefits that come with digital LED displays and digital signage can be optimized to give you insightful analytics. For instance, you could have a display that allows customers to check the store’s inventory.

It’ll not only keep those customers engaged, but it’ll show you what products were searched for most if sales are consistent, and what you can do to improve those valuable products.

You can even outfit your displays with video cameras to record customer eye movements, which will show you the part of the display that gets most of the attention. It’ll also show you how long shoppers watch the videos. You can use that information to either shorten your videos or replace them with more compelling versions depending on the results you get.

7. Low Maintenance and High Durability

Digital LED displays are durable and only require low maintenance as they are resistant to damage. Unlike traditional signs, billboards, and banners, which are prone to damages and regular upkeep, digital signage is a cost-effective way to advertise and market your business.

Take Advantage of a Digital LED Display Today!

If you’re in Hattiesburg and you’re yet to capitalize on the advantages of a digital LED display, it’s about time you do it. You are missing out on exponential business growth, and once you install it, you get to enjoy its benefits for years to come.

If you’d like to know more, please check out our website. If you want to get your digital LED display as soon as possible, please give us a call, and we’ll hook you up.

5 Benefits of Digital LED Displays for Businesses in Mobile

Are you looking for different ways to garner more attention to your company's brick and mortar store? Perhaps you want a way to show clients they're in the right spot for those times they schedule a meeting at your office. Whatever your reasoning, nothing sets as amazing of a first impression as digital LED displays.

They show off your company's logo in an illustrious light, making all the clients in Mobile, AL give your company a second and third glance.

Be sure to read below for more information on the benefits that digital LED displays can bring you and your company.

1. Boosts Brand Recall

Have you ever had a store that you've driven by several times and admired their high-quality LED sign? While you might not have needed their service right then, odds are, they were the first one you called when you did need their products or services.

Why? Because their sign built brand recall in your mind. It put a mental note in your mind to remember their company simply due to a good-looking sign.

Still not believing that LED signs have that kind of power?

What propels you to try a newly-built restaurant for the first time? What entices you to walk into a store you've never walked into before?

The sign. It piques your interest enough to remember their brand.

While there are many other methods of building brand recall, your digital LED display is the best way to push your brand out into the local market.

2. Directs Focus to Your Store

As you undoubtedly know as a business owner, the aspect where you spend most of your time is convincing different people to walk into your store. If you can do that, then your product and service will sell itself.

How then can you get people to focus enough of their attention on your store? What can separate your company from all the other Mobile, AL businesses around you?

No other sign gathers quite as much attention as a digital LED display. They stick out on the side of the road and direct the eyes of everyone that passes them to the words you've placed on them.

The different messages that you send to your community via your LED display will help you establish your brand. For example, doing things such as wishing people happy birthdays and rooting for the local sports team can make your brand more personable.

3. Pitch Anything That You'd Like

Imagine having the opportunity to pitch different aspects of your business before your customers walk into your store for the very first time. The sales process would begin before you've even met them. Now that's power!

Digital LED displays help you send any message that you desire to the great people of Mobile, AL. You can incentivize them with discounts on certain items, buy one get one promotion, free consultations, and whatever else your heart desires.

They allow you the opportunity to push as many promotions as you'd like, ensuring that everyone who passes by will see them.

You no longer have to spend the first 10 to 15 minutes of your initial meeting explaining discounts and current promotions. Your digital LED display will do that for you!

4. They're Interactive

Gone are the days where people have the attention span to read through stagnant advertising pieces. These days, clients want action. Therefore, it's now interactive ads that rule the world.

Any time you can place motion in your signage, it bodes well for the likelihood your prospects will retain the information you give them. Even subtle things like cutaways and transition animation will bring more attention to your LED sign.

The interaction and motion in your LED display will give off the impression that your brand is more exciting than others. It will also help your company seem more modern than those with stagnant signs.

For example, say you're trying to find a church in Hattiesburg, MS. You find two right across the street from each other; one with an old marquee board and one with a digital LED display.

Odds are, you'll try out the one with the digital display because it seems more modern and exciting than the one with the old, worn-out sign in front. People use this same thought process with the companies they decide to do business with.

5. Easy Installation and Updates

If you're going to pay for a digital LED display, then you'll want to have access to its features relatively quickly.

Lucky for you, they're easy to install almost anywhere. The company you purchase from will have your sign up and running as quickly as possible. Then, the top concern becomes learning how to update the messages on your display.

In order to customize your display, all you need to do is update it via your preferred digital device. It doesn't matter whether it's pouring down rain or sunny skies; you'll be able to update it at any time, day or night.

With such fast installation and easy-to-use features, digital LED displays are a must-have for your business.

Invest in Digital LED Displays for Your Company Today

Now that you've seen all the amazing benefits you can receive with your digital LED displays, it's time to find the right company to purchase from.

Be sure to read up on the sign installation process for more information on what you can expect after purchasing your LED display.

For more inquiries, please feel free to reach out via our contact us page and we'll be happy to assist you further.