Unlock the Power of Lighted Channel Lettering: Top Benefits Revealed

If you’ve been considering ways to advertise your business, you know that your options can seem overwhelming. You want something that is both attractive and will stand out. You want standout potential customers and clients can recognize. Enter lighted channel lettering. For businesses that are looking to make an impact, lighted channel lettering offers a number of benefits that are sure to get people in the door and raise your business profile instantly. Yet, what can lighted channel lettering do for you? To truly understand everything that lighted channel lettering can do for your business, keep reading. We’ll unlock the power of this unique form of signage and its top benefits.

Quick Explanation of Key Points

Lighted channel lettering offers many benefits, such as increased visibility, better customer recognition, and easier branding opportunities. It also adds eye-catching appeal to storefronts and other business premises that can help attract more customers and increase sales.

Lighted Channel Lettering Visibility

Lighted channel lettering is one of the most effective ways to ensure visibility, both day and night. The illuminated lettering stands out clearly against the wall, drawing attention from customers and passersby alike. During the daytime, the crisp and vibrant colors provide a unique marketing opportunity for businesses - whether they are in a bustling city center or tucked away in a quieter locale.

At night, lighted channel lettering really comes alive. Illumination attracts the eye, regardless of the darkness and location. As such, businesses can really benefit from employing this type of bold sign solution to grab customers’ attention even at night time. It helps them create an even stronger presence in their chosen location when no natural light is available.

Although effective at plucking customer attention from any angle, it is also important to consider potential distractions caused by illumination during nighttime - such as glare or excessive brightness that might be irritating or difficult to view against the street lights or nearby lampposts. Regardless, lighted channel letters are undoubtedly one of the most powerful solutions when it comes to exterior advertisement impact day and night.

Next, we'll explore how businesses can use lighted channel lettering signs to improve their external advertisement impact even further.

Improved Exterior Advertisement Impact

Lighted channel lettering has made exterior advertisements more impactful. Illuminated signs help to create a larger presence within the external environment. This visibility is vital for businesses that are competing in highly saturated markets. Reinforcement of brand identity through lighting also helps distinguish a business from competitors, especially at night or in low-light conditions. Visual marketing strategies such as lighted channel lettering have been proven to offer improved brand recall and recognition when compared to traditional signage methods.

Visibility is a major factor in success; however, it is worth considering the element of design as well. A visually effective sign can be just as important as one that stands out from the crowd. Lighted channel lettering allows for dynamic graphics and high-resolution imagery that create an impressive statement when illuminated against night skies and other backdrops. However, certain increased design elements may result in associated costs that companies need to weigh up before investing in these kinds of signs.

Lighted channel lettering has enabled exterior advertising to reap countless benefits by combining creative designs with improved visibility and effectiveness. The next section will discuss how eye-catching graphic designs increase the premises' impact even further.

Eye-Catching Graphic Design Effectiveness

The eye-catching graphic design of lighted channel lettering is a key component to creating a memorable and successful storefront. Each illuminated feature has the potential to draw in potential customers and encourage them to remain engaged with the business. Business owners have complete control over their messaging when it comes to these designs, allowing for customization and an added level of personalization. However, there is debate surrounding the effectiveness of these eye-catching visuals when compared with traditional signage.

On one side of the debate are businesses that believe the graphic design and illumination of lighted channel lettering create a powerful statement that engages audiences, unlike any other form of advertising. They argue that the use of custom-crafted materials establishes businesses as unique entities, separate from competitors, and provides long-term visibility for their stores. Additionally, lighted channel lettering can be easily seen even in low light conditions or during inclement weather - promoting further reachability to potential customers.

On the other hand, some argue that while lighted channel lettering may be effective, it is limited in terms of font usage and color range, making certain messages more difficult to convey than traditional styling elements. Furthermore, costs associated with this option may not be feasible for smaller business owners on tight budgets. Nevertheless, despite any debates that may arise, the visual impact of this type of graphic design remains strong among those who embrace its full power.

Lighted channel lettering has become both a preferred and effective choice for storefronts across many industries due to its versatility in capturing customer attention. Customizing a store's exterior with clear and classic messaging through this medium is an excellent way to establish brand recognition and gain long-term customer loyalty. Looking ahead to the next section, it is important to keep in mind how customizing a store's personality can take advantage of this unique visual appeal offered by lighted channel lettering.

Customizing a Storefront with Personality

Customizing a storefront with personality is one of the most valuable aspects of using lighted channel lettering. By customizing storefronts, business owners give their businesses a unique edge that can attract the attention of customers and encourage them to explore more. This unique edge can also be used to distinguish businesses from competitors and give the business a memorable presence.

On the other hand, some business owners may be hesitant about customizing their storefronts. It is important to note that too much customization might backfire and make the store seem overwhelming or overdone. Furthermore, over-customization might not be quite as memorable in the long run as polished simplicity. Finally, customization could make a storefront appear cluttered and difficult to read, frustrating potential customers before they can even decipher what the business is all about.

Given these factors, it is essential to find the right balance between customization and simplicity when optimizing a storefront with lighting features. Fortunately, opting for lighted channel lettering gives business owners more control over creating a unique atmosphere while maintaining clarity and readability. With thoughtful design consideration backed by creative imagination, lighted channel lettering can provide personality without compromising visibility or confusion.

Installing lighted channel lettering is only one step in transforming a storefront into an inviting atmosphere for both customers and prospective customers alike. In the next section, we will discuss how to ensure the successful installation of lighted channel lettering for maximum effectiveness and efficiency.

Key Points to Know

Customizing a storefront with lighted channel lettering provides a unique edge to a business and can differentiate them from competitors. It is necessary, however, to find the right balance between customization and simplicity when optimizing a storefront with lighting features. Business owners must consider thoughtful design considerations and creative imagination in order to achieve personality without compromising visibility or confusion. Installing lighted channel lettering requires successful installation for maximum effectiveness and efficiency.

Installing Lighted Channel Lettering

Installing lighted channel lettering is an excellent way to effectively showcase your logo and brand in an attractive, attractive manner. Depending on the size and complexity of the project, installing commercial signage can take anywhere from days to weeks. It’s essential that the installation process is done professionally for the best results, whether it’s handled by a specialist installer or your own team.

The main advantage of having specialist installers handle a project is their experience in ensuring proper installation and functionality of the signage. Not only do you get expert craftsmanship from experienced installers, but you also likely won’t have to worry about dealing with any wiring issues, as most commercial installations are wired directly into the building's existing power supply. An added bonus is that it takes considerably less time for specialists to equip your channel lettering installation than if you did it yourself.

However, there are many companies and business owners who prefer installing signage themselves. DIY lighted channel lettering installation has become increasingly popular in recent years thanks to easy-to-follow instruction manuals that make it relatively straightforward to handle the job yourself. While it requires time and effort, this approach can help keep overall costs down depending on the availability and price of local professional installers.

No matter which way you go about installing your lighted channel lettering, be sure to have all of your supplies accounted for before beginning and plan out where exactly you want your letters placed. This will save time for both professional and DIY installations and lead to a successful result.

Installing lighted channel lettering brings an eye-catching appeal that visibly enhances your store’s appearance and value. In the next section let's explore how to further boost your visibility through effective sign placement tactics.

Enhancing Your Store's Look and Value

Lighted channel lettering is an excellent way to give your store a distinctive look. It can also instantly raise the perceived value of your store, as customers will interpret it as an indication of quality and luxury. The fact that you've invested in lighted lettering sends a message that your customer service and quality exceed all other competitors in the area. This sense of appreciation for your customer base is invaluable, helping increase loyalty and advocacy for your brand.

In addition to enhancing your store's appearance, lighted channel lettering can significantly expand the reach of your brand. The attractive illumination stands out against even the brightest storefronts, making it impossible to be missed by passersby. This expanded reach leads to higher levels of interest and recognition as more people are exposed to your formidable brand image. Furthermore, dynamic animation capabilities can be used to engage potential customers further, helping create lasting impressions that captivate even the most discerning customers.

The choice to employ lighted channel lettering is an important one that should not be made lightly—like any major investment into a branding strategy, understanding both sides of the argument is equally important. As with any strategy, implementation costs are associated with purchasing and installing lighted channel lettering, which may cause some hesitation from business owners who are on a tight budget. Other aspects, such as maintenance, need to factor into any decision-making process - though manufacturers typically provide at least a year-long warranty or longer on their product, replacing damaged or burned-out lightbulbs is still a reality many businesses must face over time.

However, the improved aesthetics and enhanced reach offered by this form of signage far outweigh the minor drawbacks presented by the associated costs and periodic maintenance considerations. Brand recognition improves, and customers gain a greater sense of appreciation for the services provided by your company. Overall, lighted channel letters present an extraordinary opportunity to make a well-informed decision that has nothing but advantages for both short-term engagements as well as long-term goals.

To conclude: if implemented correctly, lighted channel lettering serves to enhance both the look and value of any store. By raising awareness of your store through creative design and visibility, business owners the world over have reaped tremendous benefits from investing in lighted signage strategies—and yours could be next in line to benefit from this powerful tool!

The use of lighted channel lettering has a number of incredible benefits. It can be used to transform the look of a business or organization's storefront, leading to increased visibility and more people being attracted to the entrance. Moreover, lighted channel lettering is also quite cost-effective when compared to other signage options. Lastly, it can remain consistent in all environments, regardless of day or night.

When looking at the overall financial investment associated with lighted channel lettering, businesses, and organizations can rest assured that the return on investment will usually outweigh the initial cost. This is because the visibility associated with these signs is incomparable to other forms of signage. Ultimately, businesses and organizations will have much greater visibility among passersby and potentially attract more customers or members of their organization.
On the other hand, some individuals argue that lighted channel lettering may not actually be as beneficial as advertised. In some cases, they might not be visible enough at night to draw attention, while in other cases, they may simply contradict their environment rather than match it as non-lighted letters could.

Nevertheless, when used correctly and strategically, the advantages of using lighted channel lettering far outweigh any potential negative consequences associated with it. The illuminated visual display creates dynamism at any time of day or night, which would otherwise be lacking from non-lighted signage options. Additionally, since these signs are relatively easy to install, creating eye-catching signs for your business or organization’s entrance becomes a much more accessible venture than ever before.

When considering different approaches for labeling your storefront or facade, take a look into investing in lighted channel lettering for maximum impact. With its versatile nature, budget-friendly costs, and stunning illumination effects, lighted channel lettering is an excellent choice for providing dynamic visuals to any business’s entrance, regardless of the size or type of surrounding area.

If you are looking to make an impact and showcase your business inside and out, then a lighted channel lettering sign is for you. Contact LQ Signs today in Waveland, MS at 228-467-1718.

Unlocking the Benefits of Pylon Signage: The Ultimate Guide

It's no surprise that businesses large and small are investing in custom pylon signage to advertise their location, products, and services. From increasing the visibility of a business to improving the aesthetic of a space, having an eye-catching pylon sign can be beneficial in a variety of ways. However, there are many details that need to be taken into consideration when it comes to designing, ordering, and installing a pylon sign. To help you unlock the full potential of pylon signage, we've compiled the ultimate guide! So, if you're ready to start unlocking the benefits of pylon signage for your business, read on for all the answers you need!

Quick Recap of Key Points

Pylon signages provide great visibility, with larger fonts and creative shapes that can draw people's attention from afar. Additionally, they can be made from long-lasting, weather-resistant materials so that they remain in tip-top shape for longer.


Visibility is arguably one of the most significant benefits of pylon signage. Most commonly seen in high-traffic areas with heavy foot and vehicle traffic, pylon signs are designed to be visible from a great distance, maximizing the visibility and impact that they have on viewers.

The visibility offered by these signage structures is what sets them apart from other signage solutions. With their unique ability to draw attention and capture the audience's eye, pylon signs stand out among the competition, presenting an attribute that many other methods of advertisement cannot. This allows businesses to spread brand recognition far beyond their usual reach, as well as establish a visible presence in heavily trafficked areas.

At the same time, there is also a potential downside to such visible signage solutions. Overstimulation or oversaturation can often result from having too much at once, potentially turning away audiences that become visually fatigued from it - a risk that must be managed like any other technique for advertising.

Nevertheless, it goes without saying that for businesses looking to make their presence known in an area where there are plenty of passersby and competition for attention, implementing pylon signs offers unparalleled visibility and brand recognition for companies both big and small looking to get ahead of the game.

The incredible attention-grabbing power of pylon signs is next in line when it comes to discussing their benefits; however, it's important to first understand how such visibility plays into increasing your engagement with target audiences.

Incredible Attention Grabbing Power

Pylon signs are renowned for their ability to draw attention. These outdoor signs are designed with both creativity and aesthetic appeal in mind, and their larger size allows them to command attention in a way that smaller indoor signage can’t. Pylon signs can be customized in a variety of colors, fonts, shapes, sizes, and materials, and this gives business owners the freedom to choose the design that will best fit the brand identity they are aiming to portray. With vibrant colors and unique detailing, it’s easy to see why pylon signs make an effective statement about a business or organization.

Of course, there is also an argument against this attention-grabbing power of pylon signage. It could be argued that these big outdoor signs can be intrusive to local businesses and residential areas by taking up too much space or looking overly ostentatious. However, when done thoughtfully and with appropriate placement, pylon signs can serve as an eye-catching asset that stimulates interest while simultaneously respecting the surrounding environment.

Ultimately, when utilized thoughtfully and strategically, pylon signage provides incredible attention-grabbing power for businesses' marketing initiatives.

Next, we will explore the durability of pylon signage and how businesses can ensure years of success with proper maintenance and care.


When it comes to selecting sign materials, durability is key. Pylon signs are typically made of non-rusting metal such as aluminum, with the translucent face printed on durable vinyl or transparent acrylic material. This combination makes them resistant to wind and weather, as well as UV light and fading.

The idea is that you don’t have to invest too much money constantly replacing the panel after a few years of exposure to the elements. Generally, pylon signs will outlast other forms of outdoor signage due to their robust construction and thicker materials.

On the other hand, if you don’t take proper care of your signage, you can easily reduce its lifespan - regardless of what it’s made from. Allowing dust, dirt, and grit to build up on the front surface of your sign can cause damage over time, so make sure it’s regularly cleaned or else you risk permanently impairing its look and functionality.

Ultimately, pylon signs offer great benefits for business owners who desire something cost-effective yet long-lasting. To ensure optimal longevity, it’s important to take into account both the material selection and proper upkeep in order to get the best value for money in terms of durability.

And speaking of getting good value for money, let's turn our attention now towards designing a pylon sign that has a long-lasting visual appeal...

Long-Lasting Design

The longevity of pylon signage is one of its biggest benefits. Thanks to a combination of high-quality materials and careful construction, these signs can last up to a decade or longer with proper maintenance. This type of signage is designed to withstand the outdoor elements with strong frames that are corrosion-resistant and UV stable for protection against hot sun or driving rain.

For added durability and protection, many pylons also feature a polyester powder coat finish on the frame which provides an extra layer of weatherproofing. On some models, this finish can last up to 15 years with minimal chipping or fading.

However, not all pylon designs are created equal when it comes to their longevity. While some companies offer more robust construction, others use lower-quality materials that may only last a few years. In general, it's important to do research and read reviews before purchasing any new sign in order to ensure you're getting the most durable option available.

Thanks to its long-lasting design, pylon signage is an excellent choice for businesses looking for a long-term solution that won’t need frequent replacement or repair. With proper care and maintenance, they can remain installed for years while still delivering maximum marketing power. Next, we'll explore how cost efficiency plays an important role in choosing the right pylon signage for your business needs.


Pylon signage offers a cost-efficient solution for businesses, organizations, and individuals requiring effective outdoor advertising. Companies will not have to pay large amounts of money, making it one of the most economical forms of long-term signage available. Low material costs and minimal labor means that companies can stay within their budget when designing pylon signs, giving them access to the necessary exposure in outdoor areas or main roads for a fraction of the cost of other forms of signage.

The benefit of choosing pylon signs does not end with lower material costs. Organizations also benefit from reduced electricity costs by selecting low-energy options such as lamps running on energy-efficient LED lights. These long-term savings further bolster the cost savings associated with pylon sign installation and construction, meaning businesses can make informed decisions based on results, rather than continually reinvest in costly marketing efforts.

On the other hand, the initial setup process may require an initial financial investment to meet more stringent planning regulations which differ from district to district. Additionally, installation and repair costs must be taken into account, as well as any additional maintenance fees depending on the elements and climate conditions of the hosting environment. However, the financial benefits often outweigh any short-term costs due to its low long-term upkeep expenses, vandalism protection outlooks, energy efficiency, and accurate positioning requirements.

Due to its cost-efficiency capabilities and limitless design potential, pylon signage has become an essential tool for companies looking to reduce their investments while maintaining an effective presence in external environments where traditional methods are either costly or overly time-consuming. Now that you understand some of the advantages associated with implementing cost-efficient pylon signs, let's dive into the next section discussing how you can achieve a low-cost installation process.

Low-Cost Installation

When it comes to installation costs, pylon signage definitely has an advantage over other forms of signage. The cost of erecting and maintaining pylon signs is often much lower than installing any other type of sign. This is in part due to the fact that pylons are usually much more streamlined and lightweight than other types of signs. Not only does this make them easier and quicker to install, but it also makes them cheaper to transport, maintain, and replace if necessary.

On top of that, there is the added benefit of being able to bolt down a pylon into the ground so that you don’t need special anchors or permits. This means less labor involved, which can equate to long-term savings on installation costs. Plus, since most pylon signs are custom manufactured, it's possible to design a sign with a unique look at a lower cost than purchasing one off-the-shelf.

However, while these advantages certainly make installing pylon signage attractive in terms of cost savings, it’s important to remember that there are some initial expenses related to creating and designing your sign. Depending on the scope and complexity of the project, you may need help from a professional engineer or architect – whose services will likely add to your costs.

Though its implementation may carry some initial expenses, in the end, low-cost installation is one of the many reasons why more business owners are choosing pylon signage as their go-to solution for advertising and brand awareness. With its affordability and easy maintenance options, you can be assured that your investment will remain longtime cost-effective.

Leading into the next section about flexibility, this guide has already discussed how easy it is to install pylon signage at an economical cost - but what about modifying your sign as time goes on? Read on to learn more about how this type of signage offers maximum flexibility without ever sacrificing quality or elegance.


When it comes to pylon signage, flexibility is one of its greatest benefits. This type of outdoor signage gives business owners an extraordinary amount of freedom when it comes to the design and shape of their signage. Pylon signs can be designed as a backdrop or foreground, depending on the needs of the business. They come in a wide variety of materials, such as aluminum, PVC, and steel, allowing customers to select a material that will meet the demands and expectations of their intended audience.

Pylon signs are also very versatile. Unlike other marketing approaches, they can take the form of multiple shapes, sizes, and designs. As such, businesses have a great deal of control over how their pylon signs turn out and what image they want to portray. For example, an outdoor restaurant may opt for an illuminated sign with large text at the top and smaller lettering below. On the other hand, an indoor shopping mall might choose a sleek and modern design featuring different angles and shapes throughout the length of its sign. Both examples would fit well within their respective environments without compromising their aesthetic appeal.

This level of flexibility allows businesses to truly personalize their pylon signage to accurately reflect their brand image and unique style while ensuring that it stands out from other competitors in the marketplace. Such customization options allow businesses to market themselves effectively while also remaining cost-effective since they won't have to worry about re-investing in new signs frequently.

The ability to customize pylon signs offers not only functional benefits but also aesthetic ones; they look aesthetically pleasing no matter where the sign is placed – whether that’s indoors or outdoors – making them popular among consumers looking for attractive, eye-catching signage solutions.

Flexibility is crucial when it comes to pylon signage and is just one reason why this type of outdoor sign remains so popular among business owners looking for effective ways to market their products and services. With its variety of options, pylon signs offer customers plenty of opportunities for customization without sacrificing a professional-looking product. Taking advantage of this flexibility is key to unlocking all the benefits associated with pylon signage. The next section covers how customizable designs and shapes are integral aspects to consider when it comes to planning your perfect pylon sign setup.

Pylon Signages for Business Marketing

Pylon signage is an effective way for businesses to market themselves. It can successfully increase brand recognition, attract more customers or clients, and boost sales. By having a large visible sign with your company’s information on it, you have the potential to reach new audiences who may pass by your business every day. This type of signage is often used in organizations that have multiple locations, such as banks and retail stores. It's also an attractive option for businesses located in remote areas with limited access to advertisements.

When considering pylon signage for your business, it’s important to consider the benefits and drawbacks of this option. For example, you could be faced with higher costs than traditional signage solutions if you opt for a custom-made design. On the other hand, the impact it can have on boosting the recognition of a business over a larger area is often cited as a major advantage.

Design-wise, pylon signs are often highly visible with complex designs and bright colors that are sure to get noticed. They generally include the name of the business or organization and any other pertinent information such as hours of operation or contact details. As they are typically installed close to roads or on top of buildings, visibility is almost guaranteed, which ensures maximum exposure for your brand.

Advancements in technology allow for increased flexibility when designing pylon signage, which offers businesses more control over their final product. With the help of LED lighting and digital displays, businesses can create their own unique visual communication systems with dynamic content at any time of day or night. This helps keep brands top-of-mind while adding diversity to the urban landscape.

In addition, pylon signs offer not only aesthetic value but practicality as well; they can be utilized to provide helpful directional assistance or serve as way finders at places such as shopping malls or airports. All these features demonstrate why this type of signage can be invaluable for many types of businesses looking to increase visibility and engagement with their target audience on a wider scale.

It should be noted, however, that there are restrictions in some areas regarding the size and shape of pylon signs, so it’s important to research local laws before investing in this form of outdoor advertising. Additionally, installation fees and power consumption costs may also become factors in terms of cost versus reward when determining whether a pylon sign is suitable for use in your particular area for marketing purposes.

Ultimately, though, there are many advantages associated with using pylon signage for business promotion and marketing initiatives that cannot be replicated using traditional mediums. The fact that its level of visibility allows it to attract people's attention from afar combined with its symbolic value makes this method of advertisement a great choice for those looking to grow their organization’s presence in the public sphere.

What design elements should be considered when using pylon signage?

When designing pylon signage, the following elements should be taken into consideration:

• Size: The size of pylon signage will depend on its purpose and the area in which it is located. Large-scale pylon signage may be more appropriate for a busy intersection or a busy highway, while smaller-scale signage may be more suitable for an isolated parking lot or retail area.

• Visibility: Pylon signage should be clearly visible and legible to ensure that it can be seen and read easily by potential customers or passersby. Designers should use colors that contrast against the background, minimal text, and larger lettering sizes to make sure that their message stands out.

• Durability: It’s essential to choose materials that can withstand adverse weather conditions—from strong winds to snow and rain—while also being able to maintain their shape over time. Different materials such as metal alloys or plastic composites are better suited for different exterior environments.

• Lighting: For those who want their signage to stand out at night, adding lighting is a great idea. LED lighting offers an energy-efficient option compared with traditional bulbs and reduces glare considerably. Whether you opt for direct or indirect lighting, these types of installations should always be well thought out beforehand.

By considering each of these design elements, it is possible to ensure that your pylon signage is effective in getting your message across both during the day and at night.

What materials are best to use for pylon signs?

When it comes to creating pylon signage, the materials you choose can have a great impact on the end result. For maximum durability and affordability, it is best to use aluminum as the primary material for your pylon signage. Aluminum is lightweight yet strong, rust-resistant, and durable enough to withstand harsh weather conditions. Additionally, aluminum is ideal for customizing in different shapes and sizes; you can also add lettering or graphics which make your pylon signage look even more attractive. Furthermore, many aluminum signs come with a lifetime warranty; if they get damaged in any way, they are easy and inexpensive to repair or replace.

In addition to aluminum, other materials such as PVC, Lexan, and wood veneers may also be used. PVC signs are the second most popular after aluminum due to their strength and low cost, but may not last as long as aluminum when exposed to elements such as sunlight, dirt, wind, and rain. Lexan signs are highly durable and can withstand extreme temperatures; however, they tend to be more expensive than aluminum options. Wood veneers offer an aesthetically pleasing natural look but need regular maintenance and cleaning to maintain their appearance over time.

Ultimately, each sign material has its own advantages and disadvantages. Take into consideration the environment you will install your pylon signage in before making any decisions – whether it’s exposed to harsh weather or within the range of graffiti artists - so you make a wise choice that suits your needs best!

If you are considering pylon signs for your business, feel free to request a free quote today and make your business known to everyone in the neighborhood. There is a variety of ways to have your sign displayed from flat, illuminated, and digital/LED signs. Call us today at 228-467-1718 or stop by our convenient location in Waveland, Mississippi to speak with our professional staff and see what is available for you and your business.

How to Identify, Prevent, and Repair Common Signage Wear and Tear Issues

Signage is an important component of any business or company. Over 70% of businesses in the U.S. use signage as a form of advertising and promotion. Not only does business signage help grab customers' attention, but it also serves as a brand identifier. It can be used to showcase products and services. Unfortunately, signage is subjected to regular wear and tear that can eventually lead to fading, cracking, or other issues that require repair or replacement. In this article, we will discuss how to identify, prevent, and repair common signage wear and tear issues.

Identifying Wear and Tear Issues

Identifying signage wear and tear problems can be tricky because these issues are often not visible to the naked eye. However, some common signs of signage damage can be easily identified, such as fading or cracking of the signage material. Additionally, poorly maintained signage may become discolored or otherwise degraded due to exposure to weather or sunlight.

Types of Damage to Be Aware Of

When inspecting signage for wear and tear, it is important to look out for signs of fading, cracking, discoloration, and other types of damage.


One of the common issues with signage wear and tear is fading. This is when the colors and graphics of the sign start to fade and become less distinct. This can happen over time from exposure to sunlight or other elements. It can also happen if the sign is not properly cared for.


Cracking can be identified by looking for small fractures or lines on the signage material. This happens when the material used to make the sign is of poor quality or the design needs to be better thought out. Over time, you can notice some missing letters, making it difficult for anyone to read. In some cases, the entire sign may need to be replaced.


Discoloration is another common signage wear and tear issue. This is when the sign's colors start to fade, making the image look dull and faded. This can be caused by exposure to the sun or lights, or simply from age.

Miscellaneous Damage

Other types of signage wear and tear may include peeling, flaking, or bubbling. Peeling can be identified by looking for areas on the signage where the material has come away from its backing. Flaking can be identified by small flakes of signage material coming off the surface. Bubbling is caused when moisture gets trapped behind signage and can be identified by looking for small bubbles.

Causes of Wear and Tear

There are many reasons why signage may suffer from wear and tear. One common reason is the use of incorrect or low-quality materials during production. For example, if a sign is made with cheap paint that fades easily in sunlight, it will need to be replaced more frequently than one made with high-quality, UV-resistant paint.

Another cause of wear and tear can be the location or placement of the sign. Suppose a sign is placed in an area where it will be exposed to harsh weather conditions or vandalism. In that case, it will likely need to be replaced more often than the one in a protected location.

Finally, the initial investment in the sign can also affect its lifespan. A cheaper, mass-produced sign will only last for a short time compared to a custom-made sign made with higher-quality materials.

Prevention Strategies For Wear and Tear

In order to prevent signage wear and tear, ensure that signage is properly maintained. This includes cleaning signage regularly, as dirt, dust, and other debris can accumulate on signage over time. Additionally, signage should be inspected regularly for any signs of damage or color dullness. If weather conditions are regularly an issue in the area, it may also be beneficial to use signage materials that are designed to withstand exposure to elements such as wind, rain, and UV rays.

Repairing Wear and Tear

If signage is already damaged, there are a few ways to repair signage wear and tear issues. Signage can be patched or painted for minor issues such as fading or cracking to help conceal the damage. For more severe cases of damage, the signage may need to be replaced entirely.

Cost of Replacing Damaged Signage

The cost of replacing signage can vary depending on the size and material of the signage. Generally speaking, smaller signage pieces may cost anywhere from $50 to $100 to replace, while larger signage pieces can range upwards of $500 or more.

Signage wear and tear is a common issue that all business owners should be aware of. By taking the time to identify, prevent, and repair signage wear and tear issues, businesses can ensure their signage remains in good condition for years to come. With the right maintenance, signage can serve as an important tool for advertising and helping customers find their way.

Take Help From the Experts!

If you're running a business, then you know that signage is important. It's one of the first things customers see when they visit your store or office, and it can make a big impression. But over time, wear and tear can take its toll on your signs. They can become cracked, broken, or loose, and if you don't take care of them, they'll start to look bad. That's why it's a good idea to get help from experts before your signage wear and tear issue becomes severe.

LQ Signs has the equipment and experience to fix your signs quickly and efficiently. Our professionals will give you some great ideas on how to prevent future damage. Investing in professional help now will save you money in the long run. So if your signs are starting to show their age, don't wait until they're in bad shape. Call us today and get the help you need!

Signage in Biloxi, MS: How to Choose the Right Signs for Your Business

There are hundreds of businesses in Biloxi, MS, each with unique signage needs. How do you know which signs are right for your business? Let's discuss available options and how to pick the best fit for your business. We'll also provide tips on what to avoid when selecting signs for your business. So if you're looking for guidance on choosing the right signs for your business in Biloxi, MS, you've come to the right place!

Different Types of Signs

There are many different types of signs that businesses can choose from, and the type of sign you choose will depend on your specific needs. Some common signs include:


A-frame signs are popular for companies wishing to update their messaging regularly. A-frames can be placed outside your business or in other high-traffic areas to grab attention.

Banner signs

Banner signs are perfect for temporary promotions or announcements. Banners can be hung from the ceiling, affixed to walls, or even placed on the ground.

LED Signs

LED signs are energy efficient and can be programmed to display various creative messaging. They're perfect for businesses that want to attract attention day and night.

Magnetic Signs

Magnetic signs on cars or other metal surfaces are a fantastic way to advertise your brand and attract a wide audience in different locations. They're also easy to remove and change, making them ideal for businesses that need the ability to update their information frequently.

Choosing the Right Signs for Your Business

Signage reflects a business's quality, according to 79% of consumers. So selecting the proper signage for your business is essential. When selecting signage for your company in Biloxi, Mississippi, there are several things to consider. The type of sign, the size, the font, the graphics, the color, and the location are all important considerations.

Your choice of sign will depend on the kind of business you operate. If you're a retail store, you want a sign that's visible from the street and easy to read on the move. If you have an office building, you may want a more discreet sign that is still easy to find.

The size of the sign is also important. Make sure it is big enough to be seen but not so big that it takes over the room or visually blocks windows, oncoming traffic, etc. Another crucial aspect to take into account is the color of the sign. Yellow, red, orange, and pink are some standard colors businesses use to attract customers. To make it easier to see, you should pick a color that will stand out against its background.

The font size and color are also essential factors to consider. Select the font size and color in such a way that makes it easy to read. Readability should be top of mind for all sign-related decisions. After all, if it can't be read, it doesn't matter how beautifully designed your sign is!

The sign's location is crucial as well. It should be positioned so potential customers will see it, but not obnoxiously so that it becomes an eyesore.

Benefits of Using Customized Signs

Customized signs are a great way to promote your business. They can draw customers to your shop and advertise your goods or services. Wood, metal, plastic, and even glass can all be used to create customized signage. There are many benefits to using customized signs:

Choosing the Right Type of Signage

Many different types of signage are available for businesses in Biloxi, MS. Choosing the correct type of signage for your business can be daunting. Here are a few things to take into account while selecting the appropriate signage for your company:

1. What is the purpose of the sign?

2. Who is your target audience?

3. What is the message you want to convey with the sign?

4. What is your budget for the sign

5. What is the best location for the sign?

6. What type of sign will best fit your needs?

7. What size sign do you need?

Tips for Successful Outdoor Advertising

Outdoor advertising is a fantastic opportunity to connect with potential clients and convey your message visually. There are a few factors to consider to ensure your outdoor advertising approach is effective. Here are some tips for successful outdoor advertising:

Know Your Target Audience

You must take the time to comprehend your target audience before you start organizing your outdoor advertising campaign. What characteristics do they have? What do they enjoy and find objectionable? Why do they do it? You'll be able to create an advertising strategy that resonates with your target group more skillfully if you have a solid understanding of who they are.

Keep It Simple

When it comes to outdoor advertising, less is more. You only have a few seconds to attract the attention of your potential customers as they drive by. So be sure your message is crystal clear and concise. Use large, easy-to-read fonts, and avoid using too many colors or images, as this can be overwhelming and confusing.

Make It Memorable

If you want people to remember your outdoor ad, make it memorable! Use humor, shock value, or an eye-catching image to grab attention. The goal is for people to notice your ad and instantly think of your brand – so make sure it sticks in their minds long after they've passed by.

Thoughtful Placement

Where you place your outdoor ad is important. You should place your sign in such places where it can be seen easily and makes sense given the surroundings. You want to stop people in their tracks, but not because your sign sticks out like a sore thumb!

Interesting Facts About Signage In Biloxi, MS

1. The first recorded use of signage in Biloxi was in 1699 when French explorer Pierre Le Moyne d'Iberville used a burning cross to mark the site of his new settlement.
2. In 1722, the French government mandated that all ships entering the port of Biloxi display a flag with the fleur-de-lis, the symbol of the French monarchy.
3. In the early 1800s, Biloxi was a thriving center of the Gulf Coast lumber trade, and sawmills and lumberyards were marked with large signs advertising their products.
4. In 1847, the city of Biloxi was incorporated, and one of the first ordinances passed by the new city government was a ban on signage that obstructed public views.
5. In the late 19th and early 20th centuries, Biloxi was a popular resort destination, and businesses along the beachfront competed for attention with colorful signs and billboards.

Why Hire a Professional Sign Company?

There are numerous benefits to working with a reputable sign business. A professional sign company will have the experience and expertise to help you choose the right signs for your business. Additionally, they will be able to assist you in properly installing the signs so that they look their best and last for many years.

A professional sign company will also be able to provide you with maintenance and repair services if and when your signs need them. Given how expensive it can be to replace or repair signs on your own, doing this now could save you a ton of money down the road.

Overall, hiring a professional sign company is a wise investment for any business owner who wants to ensure that their signage is of the highest quality and lasts for many years. If you're thinking of accepting professional assistance, LQ Signs would be happy to serve you. We offer the best service at a very reasonable price and have plenty of options to choose from. Contact us if you have any questions or would like a quote today.

How to Prepare for a Custom Sign Installation

To prepare for a custom sign installation, you will need to know the requirements, the type of sign you want, and the installation process.

We have been helping businesses in the Waveland, MS, area for over 20 years with sign installation and maintenance. Therefore, we compiled our knowledge on how to prepare for custom sign installation.

Some areas you’ll need to consider include:

Let’s begin.

How to Prepare Your Business

How you prepare your business for custom sign installation will differ based on the type of sign you choose. We’ll go into depth regarding that factor in a moment.

However, in general, you will want to take these steps (or consider these factors) to prepare:

Let’s get started.

Understand Your Area’s Regulations

When building outdoor signs in Waveland, Mississippi, you’ll need to fill out the local government’s sign permit application. On this page, you’ll also find Section 405. It contains specific requirements and ordinances for temporary and permanent signs.

Dealing with indoor signs requires you to adhere to fire codes.

Perform a Site Survey

Survey your property before having a custom sign installation specialist come. You will need to take measurements and understand the conditions you will work under to prevent potential mistakes.

For instance, you don’t want to order custom signage that’s 10 feet wide. And your wall is only 5 feet wide. Moreover, you will want to ensure your sign has optimal visibility from the road during the day and night.

Otherwise, you risk having a sign that customers or visitors can’t see.

Know the Sign Type You Want

Before having a sign installation company come to your property, ensure you know the type of sign you want. Let’s review your options:

You will want to speak to a sign manufacturer to see their available options. During your consultation, tell them your goals. From there, they will help you choose the right sign type.

Clear the Area

Prepare the area you will install your sign. Place cones around the zones where sign installers need to access to prevent pedestrians from entering.

Keeping curious customers out of these areas will significantly reduce the chance of someone getting hurt from machinery or falling parts.

Sign Installation Requirements

Aside from requirements from your city, which I mentioned earlier, you will need to ensure you have the right equipment to install your sign. You will always need vehicles that can lift the sign and plant it in its spot.

You will also need varying fastenings depending on the type of sign you choose.

The sign installation process will differ between the type of sign you choose. For example, the technician will need to run and test electrical wires when going with channel letters. They will also need to install fasteners and studs.

Whereas, with monument signs, you will need to prepare a base to install your sign. Preparing your base will include digging holes (for installing poles).

Let a sign company deal with installing your custom sign. Lightning Quick (LQ) Signs specializes in sign manufacturing, installation, and maintenance.

We’re a family-owned business that’s familiar with the Waveland area. Thus, we can get the permits you need and make recommendations that’ll lead to your sign pulling in more customers.

Call us at 228-467-1718 for a quote.

6 Benefits of Using Vehicle Wraps for Your Company

Research suggests that mobile advertising (using vehicle wraps) will pull in 2.5 times more impressions than static billboards. They cost a lot less, too.

If these aren’t enough benefits to sell you on the benefits of car advertising, then keep reading.

Throughout this guide, we’ll explore the importance and benefits of using vehicle wraps including some advantages they’ll give you over your competitors. From there, you can determine whether they’re worth investing in.

1. Reaches More Customers

When driving in a city, over 30,000 to 70,000 people could see it daily. That means your vehicle wrap advertising campaign reaches significantly more people. And those impressions could translate to sales.

Or long-term customers.

Think about how many people will likely see your vehicle wrap ad. It’s more than just other drivers. But you’ll want to consider pedestrians or workers or customers looking through a building’s window.

Those numbers don’t take holidays or rush hour into consideration. Times when significantly more vehicles will roam the roads.

2. Does Not Interrupt Anyone’s Experience

Many other ad formats often come off as aggressive. Or they interrupt customers’ experience. When using vehicle wraps for advertising, you invite people to learn more about their brand.

Without ruining their day. And because of this, they may not negatively associate your brand with inconveniencing them while trying to watch TV or browse the internet.

3. Utilizes Existing Company Assets

Before considering other marketing options, maximize your existing assets. One of them being company vehicles. Design a catchy elevator pitch, slogan, or illustration, and have a sign manufacturer design a custom vehicle or vinyl wrap.

Better yet, include ways to contact your company. Like a phone number or website. Wait a bit and see if you have any inquiries.

You can see whether you need to spend more on other marketing campaign types.

4. Bound To Catch Someone’s Attention

Having a vehicle without a typical single-color paint job will make you stand out among other cars. Because of this, you’re more likely to pull someone’s attention.

Consider this scenario:

There are nearly 400,000 billboards spread throughout the United States. Many drivers may ignore billboards because:

Creating a billboard that captures a driver's attention takes a lot of creativity (and money). However, you pay less to make more of an impact with vehicle wraps.

5. Cost-effective Marketing Strategy

Companies waste a lot of money on marketing fliers, mailers, and billboards with sometimes little success. Many customers will consider the printed marketing materials as junk mail and toss them in the trash.

And they’ll likely ignore billboards. Or find themselves too focused on the road to read it.

Then you have social media and search engine advertising, banner ads, or video ads. These require a lot of research and have immense competition.

You’ll also need to consider that many customers nowadays use ad blockers. So you’ll have wasted a lot of your ad budget only to find it blocked.

People can’t block vehicle wraps, though. And consider this. You could pay people in other areas to plaster a vehicle wrap promoting your company on their cars.

This further expands your marketing while providing a means for others to make money. 

6. Protects Your Vehicle’s Paint Job

Having a vinyl wrap covering company vehicles, you can protect them from scratches or damage from road debris. You can also easily remove these wraps from your vehicle without damaging its paint.

This keeps your company vehicles in better condition. And thus, you can likely sell them for more when the time comes for replacement cars or trucks. Or you’ll have more leverage when trading these vehicles in for newer counterparts.

LQ Signs offers businesses in Waveland, Gulfport, and Biloxi Mississippi, some of the best vehicle wraps and vinyl graphics. Expand your company’s marketing potential today. Learn more about our vehicle advertising wraps for your company. Call us today, at 228-467-1718.

Your Easy Guide to Custom Sign Manufacturing

Nearly 76% of American consumers said they entered a store they’ve never visited because of a sign in a survey. That doesn’t mean any sign will catch your ideal customer’s attention.

You’ll need a custom sign to make a lasting impression. But how are these signs made?

As you make your way through this guide, you’ll find what steps go into custom sign manufacturing.


A sign manufacturer will need to know your needs. They’ll need to know information like:

Logo (or idea): if you already have a logo, present that, along with your brand’s colors, to them. If not, they will help you create a memorable logo.

What your business does: tell them what your company does. Doing so will help the manufacturer decide what tone your sign should convey. Here’s an example. Small businesses may have a more creative yet professional sign.

Whereas a brokerage would have a minimal design.

Where you’ll place your sign: indoor versus outdoor; the choice will help them choose suitable materials. If you have an outdoor sign, you’ll need weather-resistant material. However, with indoor signs, you have more flexibility.

Location: one of the most critical factors. Knowing where your business sits helps a sign manufacturer know what types of sign to use. If you’re trying to stand out in a plaza filled with other businesses, then they may recommend channel letter signs.

Some factors include local laws and weather conditions.

With this knowledge, your sign manufacturer can begin designing your sign.

Sign Design

From there, the manufacturer will take charge. They’ll first create design concepts. Once finished, they will present you with the designs they have in mind. It’s up to you whether you want to move forward or for them to make adjustments.

The next step includes making mock-ups of your sign. Some companies will offer digital mock-ups to show you what your sign would look like on your building once finished.

Once you approve of their mock-ups, designers will implement your feedback and make adjustments. And as you approve of these adjustments, they can move forward.


Each sign manufacturers offer has different means to produce them. Throughout this section, we’ll cover what goes into making each of these custom signs.

Monument Signs

You’ll want monument signs if your business isn’t along a road. For instance, if your building hides behind a massive parking lot, a monument sign will help attract passing drivers.

These signs offer a lot of flexibility. First, there are the materials. Foamcore, wood, stone, metal, plastic, and more. Then you can choose from varying finishes, reflective elements, and whether you want them illuminated.

Because of these features, you have more room for creativity. Without sacrificing your budget.

Channel Letters

These signs consist of individual characters. Sign manufacturers will produce each character separately. However, there are different channel letter signs you can choose:

You’ll usually find these on storefronts.


Now that the sign company has finished your sign, it’s time to install it. By now, you should have looked into zoning laws and dealt with all of the legalities surrounding them. Some sign manufacturers may help you with this.

Also, the installers should have surveyed your building by now to develop an installation plan. Once everything’s ready, they’ll use updated machinery to install your sign.

Are you looking for a custom sign manufacturer in the Mississippi Gulf area? Choose one that has been around for over 10 years. Contact us today and get a free quote.

3 Different Types of Channel Letters To Transform Your Business

Channel letters can have a significant, yet positive impact on marketing your storefront. Whether it enhances your branding or attracts customers from afar.

To make the most impact, you will need to choose the right type of channel letter sign to align with your brand’s image.

As you read through this guide, you will learn about the different types of channel letters and their benefits. You’ll also find the various mounting options available.

What is a Channel Letter Sign?

Channel letter signs are three-dimensional graphic elements that act as separate structures. You would also illuminate each letter separately. With channel letters, you aren’t limited to letters, numbers, and other characters.

In some instances, you can use logo boxes as well.

Sign manufacturers will make these signs from acrylic or aluminum sheeting. When ordering these signs, you can choose from a variety of sizes, fonts, and colors.

3 Types of Channel Letters

Each channel letter sign type has distinct advantages to help you gain an edge over your competitors. Throughout this section, you’ll find various kinds of channel letters and how they can help your business.

1. Halo-lit Channel Letters

Halo channel letters are also known as “reverse channel letters,” or “back-lit channel letters.” They’ll give your business a more upscale look by using aluminum returns and metal faces for fabrication.

Because of their polycarbonate backing, insects can’t get inside your letters. You also won’t have to worry about bird nests.

What makes these signs “halo-lit''? Once illuminated, you will see a “halo effect” surrounding each character on your sign.

2. Face-lit Channel Letters

Face-lit, or front-lit, channel letters are the most common. Light will come out from the front with these signs. To customize your letter’s coloring, sign installation specialists will apply acrylic faces to the front of each letter.

You can further break down front-lit channel letters into these categories:

You can expect LED illumination and aluminum returns no matter what category you choose. Depending on your sign manufacturer, you can also request custom-painted trim caps.

These signs are beneficial because they’re highly customizable and easy to read.

3. Face- and Back-lit Channel Letters

These signs are also known as dual-lit channel letters. That’s because they combine the effects of back- and front-lit letters. Your channel letters will project an outward glimmer and a soft glow around the edges.

You will want these signs if you want your business to stand out among other buildings at night.

Channel Letter Mounting Types

When deciding on what type of channel letter sign you want to go with, you’ll also need to consider the mounting option. The options that you’ll have include:

Backer mount: the sign installation professional will attach the channel letters to a metal cabinet (backer panel). This mounting option also allows you to house your wiring and power supply inside the panel, protecting your electrical components from the elements.

Raceway mount: a raceway is a metal box to house your electrical components. Many landlords or property managers will require this mounting because it requires fewer wall penetrations and protects against undesirable weather.

Sign installers will usually paint the raceway to match your building’s color.

Flush (or direct) mount: a sign installation specialist will attach the letters directly to your building using non-corrosive fasteners. For halo-lit letters, they will use standoff spacers. This mounting option is best for preserving your building’s aesthetics.

The power supply will sit behind the bulkhead wall and connect to one letter with direct mounting.

If you need channel letter sign installation and maintenance in the Waveland, MS area, LQ Signs can help. Reach out to us today. Learn more about our services and how we can help.

7 Benefits Installing a Monument Sign for Businesses

Some studies have shown that eye-catching monument signs can increase sales by at least 9.3%. Moreover, large storefront signage could boost sales by 7.7%.

That’s a significant increase in profit. Moreover, you could provide more information about your business to passing customers with this increased exposure.

However, are monument signs a suitable investment for your business? That’s for you to decide once you read through these reasons why these signs are better than other available options.

As you read further, you’ll learn about the benefits of installing a monument sign for your business and why it’s a worthy investment.

What are monument signs?

If you are not familiar with these types of signs, you will want to learn the basics of how they work first.

A monument sign is a large sign that businesses, medical and educational facilities, and other locations place on the edge of their parking lot. Manufacturers can craft these signs with varying construction materials and features—like rounded or curved edges or channel lighting.

These signs serve as beacons to snatch the attention of passing drivers and can potentially increase foot traffic.

If having a static image for your business isn’t enough, you can also invest in an LED monument sign to display announcements. Thus, making relaying information to potential visitors easier.

Reasons you should consider monument signs for your business

Various benefits come with installing a monument sign other than the large sign. Throughout this section, you will learn about those benefits and how they can potentially save you money and increase your foot traffic or brand awareness.

1. More durable than other signage

Monument signs are weather-resistant, so you won’t have to worry about them breaking down or their colors fading because of the elements. Moreover, since they last for a long time, you will save money on repair, replacement, and maintenance costs.

Because of the various construction materials you can choose from, you can further enhance your sign’s durability without affecting its aesthetics.

2. More use cases than other signs

Not only do these signs serve as a billboard for passing drivers, but monument signs also can have LED message boards installed. You can relay announcements, directions, advertisements, or basic business information with LED monument signage.

While adding these message boards adds additional costs, they allow you to get more out of your investment than a typical billboard.

3. Various design options to choose from

Instead of having a plain sign, you can better present your brand by choosing from various finishes or features like finishes on letters, color choices, illuminated signs, reflective elements, or LEDs.

4. Matches commuters’ direct line of sight

While signs that are higher up can provide better visibility from afar, it could hurt your sign’s visibility. Depending on your location, your ideal customer may likely not look up, hence, not giving them a chance to see your sign.

Monument signs are low to the ground, which means that there’s a significantly higher chance that passersby will see your sign and therefore pull into your parking lot and make purchases.

Also, since they’re lower to the ground, you won’t have to worry about not being able to install them in communities with height restrictions on their signs.

5. More construction material options

Instead of choosing vinyl for your signs, you have more options to choose when having a monument sign for your business. With more construction materials available, you can choose one that better represents your brand, will last longer, or costs less. In short, you have more flexibility.

Here are some examples of the various construction materials you can choose from for monument signs:

Moreover, with more variety in material choices, you can have your sign match your business’ existing architecture.

6. Enhances your business’ marketing

Instead of relying on flimsy billboards or ads, a monument sign will serve as an advertisement that never stops. The sign will always be in front of the eyes of passing drivers, which allows you to show your customers your brand.

If your sign is eye-catching, you will leave your customers with a lasting impression.

7. More acceptable throughout various communities

If your business is in a community with strict sign height or size restrictions, you won’t have to worry about that with monument signs. As you’ve noticed, most schools, businesses, and medical centers have monument signs. That’s because most municipalities will allow them to install these signs.

Do you want to take your commercial lighting to the next level? Then, reach out to our lighting experts by calling 228-467-1718 to get a free quotation.

7 Top Advantages Of Channel Signs

Before we can discuss the benefits of channel letters signs, it is important to understand what they look like and how these signs are made. Channel letter signs look different from other types of signage, as each letter is its own sign unless they are attached to a raceway.

Every letter is three-dimensional and therefore must be extruded from the mounting surface. The letter's size, font, and other elements determine the character depth. These types of signs can be found at shops and plazas.

Today, let's talk about the advantages of channel signs.

Flexible Design

Because there are so many options for transforming channel letters, you can make them into anything that you envision. One of the advantages of channel signs is you can pick the size, color, style, and shape. You will only be limited by the laws, regulations, and zoning codes.

Different types of illumination

It shouldn't be surprising that channel letters can have different lighting options ( We live in a world with hundreds of signage options anyway). Channel letters can be illuminated in the morning or at night. However, those who desire visibility all day, regardless of weather, should look into the many types of channel letters available.

* Front-Lit Channel Letters - The standard design is made with an acrylic front that can be colored or clear, along with aluminum returns and backing.

* Reverse Lit Channel Letters - Also called "halo lit" and "backlit", these are the opposite of front-lit. The front face of the letter is aluminum and the back is clear acrylic or plastic. This allows light to shine off the back and creates a glow between letters.

* Open face Channel Letters - Another popular type is open face. It allows the face to be exposed so that any neon tubing or bulbs can be seen inside. In many areas, however, these channel letters are prohibited by local light laws.

You can also have a combination of specialty letter that combines elements from these three types to create the look you desire.

Indoors & Outdoors

You can order indoor and outdoor variations of channel letters, as they can be lit or unlit. For businesses, channel letters make eye-catching signs. This helps to keep a consistent brand image and translates into brand recognition.

Recognition of Brand

If you want to save money on marketing, channel lettering can be a great way of communicating your brand name or image. There are many customization options that allow you to choose the fonts or logo combination that will be seen by thousands of people each day. Consistency in your branding, including your signage, web presence, and brochures can improve your brand's reputation and make you look more professional.

Durability and Longevity

Aluminum and acrylic are strong materials that can withstand any weather. Aluminum, for example, is extremely resistant to high winds, extreme heat, and ice. Aluminum, acrylic, and polycarbonate are also affordable and require minimal maintenance. It is unlikely that you will need to repair it.

High Viability

Two reasons businesses choose channel letter signs to decorate their stores are: First, signage can be required by law. Second, channel letters are beautiful and professional. Potential customers and clients will begin to recognize the name of your company when it is displayed in stylized lights.

Signage is crucial for brand recognition. If you combine high-visibility LED lights with a sophisticated or modern design, it is easy to make a first impression. The channel lettering is an efficient and effective marketing tool that will continue to attract interest long after it has been purchased.

Eco Friendly

We can't forget to mention that channel letters are green. This is the sign you need if you're trying to go green or uphold eco standards. It is very affordable to maintain channel letter signage after it has been installed. Although you might need to inspect for weathering every once in a while these signs are made to last.

LED bulbs also have higher energy efficiency. LED lights can last 5 years or more depending on the rating of the bulb and how often they are used.

You should now be aware of the advantages of channel signs and how they are an excellent way to market and promote your business. There are many options available, so no matter what your budget is, channel letters can be used on the outside or inside of your storefront.

Aside from the advantages of channel signs, are you looking for more information about channel letter signs, or have questions? Contact the experts at Lightning Quick Signs online or call us at 228-467-1718.